Around the holidays, marketers have to strategize on how to stand out and use festive marketing tactics to influence consumers. Let’s take Starbucks as an example. Everyone is familiar with Starbucks'…

The joy and mirth of holidays are just around the corner.  Here in the marketing department at Midwest, we’re big fans of the “mirth” part. Throughout the year, we work hard to bring you relevant and…

When we started The Plus Podcast in mid-2019 it was supposed to be a short-term marketing campaign to help us launch our new website. We did not foresee the success it would receive, with nearly 2000…

Family traditions are what keeps the holiday spirit alive! This year we asked our employees for their opinions on some of their holiday favorites and traditions. These were their responses!…

Thanksgiving is drawing near and, unsurprisingly, the main theme that comes up around this time of year is being thankful… thankful for delicious food, good company, a warm place to sleep, the list…