Case Studies

Support Services Boosts Efficiency for Wigs for Kids

Wigs for Kids has a long history of doing annual appeal mailings and monthly donor letters with Midwest Direct. When their small facility became swamped with incoming donations, they turned to Midwest…

Data, Mail, Marketing

Does Direct Mail Reflect Your Passion?

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail…