Wouldn’t it be great if you could just clone your best donors? With the right data strategies and tactics in place, you can.…

Wigs for Kids has a long history of doing annual appeal mailings and monthly donor letters with Midwest Direct. When their small facility became swamped with incoming donations, they turned to Midwest…

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail…