Mail

Do You Know Why Your Competitors Are Using Print?

Many organizations have cut print and mail due to budget restrictions and difficulty in tracking. However, this strategy can have strong negative impacts on marketing results and sales.  Here's why...…

The Plus Podcast

13: Looking Back and Moving Forward with The Plus Podcast

In this week’s podcast, we wanted to recap everything we covered in one place, to make sure you didn’t miss anything on our mail, data, print, and full-service marketing capabilities.…

Marketing

Ad Fraud? What Ad Fraud?

Ad Fraud remains an invasive cash drain for most online advertisers. HOWEVER, we have a few tactics that can help you get much more for your ad spend.…

Marketing

Kicking Off Tradeshow Season With A Bang

We have had a busy few months powering through our tradeshow season. We were lucky to exhibit at multiple shows this year and had a blast at all of them. In case you missed us at any of these shows,…

Mail, Beginner's Guide

Beginner's Guide to Commingling

Commingling your mail may seem intimidating to any marketer who has never done it before. You’ve probably heard that commingling can save you money or help your direct marketing mail get out more…

Mail, Marketing

Does Direct Mail Rule The World?

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback --especially in the form of catalogs. We’ve seen a distinct uptick lately in…

Mail

How to Streamline Your Print and Mail

When you include our team in your print process we can help you save time and money while improving response rates. Our print team can help you to design a printed mail piece that will capture your…

Mail

Lettershop Services Save Time and Money

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the…

Marketing

10 Quick Steps to Direct Marketing

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you…

Case Studies

Multi-Channel Holiday Campaign Gets Results

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate!Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a…