The Plus Podcast

41: Who is Midwest Direct? An Interview with Sean Gebbie

Midwest Direct is a marketing company that supports organizations that mail, and direct market through mailings, or online using Informed Delivery email, display ads, and social media.  We are nearly…

The Plus Podcast

A New Chapter For The Plus Podcast

Midwest Direct is a Marketing Company focused on mail and direct marketing using the smartest, easiest, and most effective methods to deliver your message. We deliver over 2 million messages every day.…

Mail, Beginner's Guide

Beginner’s Guide to Marketing Mail

What is Marketing Mail?  Marketing Mail is a class of USPS mail that is used for promotional advertising such as advertisements, flyers, newsletters, merchandise, or small parcels.…

Mail

Tips to Keep Your Direct Mail Safe This Summer

Summer means fun in the sun, but it also means heat and humidity which is dangerous to your paper supply. Paper absorbs and gives off moisture until the moisture in the paper and the moisture in the…

Marketing, Mail, Data

Direct Marketing Glossary of Terms

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Mail

Do You Know Why Your Competitors Are Using Print?

Many organizations have cut print and mail due to budget restrictions and difficulty in tracking. However, this strategy can have strong negative impacts on marketing results and sales.  Here's why...…

The Plus Podcast

13: Looking Back and Moving Forward with The Plus Podcast

In this week’s podcast, we wanted to recap everything we covered in one place, to make sure you didn’t miss anything on our mail, data, print, and full-service marketing capabilities.…

Marketing

Ad Fraud? What Ad Fraud?

Ad Fraud remains an invasive cash drain for most online advertisers. HOWEVER, we have a few tactics that can help you get much more for your ad spend.…