The shopping malls of yesteryear are dwindling, bookstores are closing their doors, and well-known department stores are struggling to stay afloat. The reason why is obvious: more and more people are…

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It…

pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next…