Marketing

Display Ads vs. Targeted Display - What’s The Difference?

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences;…

Marketing

Omnichannel Marketing: What You Need to Know

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has…

Marketing

Capture and Keep Tradeshow Leads

Targeted Display Ads -- a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to…

Marketing

What Ever Happened to QR Codes?

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It…

Marketing

Digital Marketing: pURLS 101

pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next…