Marketing

Is a Loyalty Program Right for Your Business?

If you were to grab your keys right now, what would you see? House and car keys most likely, but perhaps a few loyalty cards as well. Whether it’s GNC, Walgreens, or even one for your local gym,…

Case Studies

Support Services Boosts Efficiency for Wigs for Kids

Wigs for Kids has a long history of doing annual appeal mailings and monthly donor letters with Midwest Direct. When their small facility became swamped with incoming donations, they turned to Midwest…

Data

The Price You Pay for Bad Data

We all have certain things that really aggravate us. One thing that never fails to upset me is wastefulness, especially when it affects the environment. For example, my local grocery store double-bags…

Data

Need Some Support?

“It’s the little details that are vital. Little things make big things happen.”It’s a quote by famous basketball player and coach John Wooden, but it almost feels like it was written for our very own…

Data

Are You in a Bad Data Relationship?

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due…

Data

When Your Data Isn’t Working for You

As data experts, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my…

Mail

How to Avoid Duplicate Barcodes in Mailings

The Problem: Costly Duplicate BarcodesData departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning…

Mail, Data

What is Data-Enriched Commingled Mail?

There's a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers. Data-enriched commingled mail, and similar terms relating to data and…