The Plus Podcast

A New Chapter For The Plus Podcast

Midwest Direct is a Marketing Company focused on mail and direct marketing using the smartest, easiest, and most effective methods to deliver your message. We deliver over 2 million messages every day…

Marketing

The Best Of Midwest Direct in 2020

The joy and mirth of holidays are just around the corner.  Here in the marketing department at Midwest, we’re big fans of the “mirth” part. Throughout the year, we work hard to bring you relevant and…

Data, Beginner's Guide, Digital Plus Post

Beginner’s Guide to Mail Tracking and Reporting

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

Midwest Direct Growing Into The New Year

As a company that is always growing with talented staff and state of the art equipment, we have a lot of new and exciting things that happen each year.…

The Plus Podcast

13: Looking Back and Moving Forward with The Plus Podcast

In this week’s podcast, we wanted to recap everything we covered in one place, to make sure you didn’t miss anything on our mail, data, print, and full-service marketing capabilities.…

Mail

Commingling is Like Making Cupcakes

Commingling is a process by which mailings from more than one company are combined to meet USPS discount minimums for quantity for mailings to targeted neighborhoods.…

Mail, The Plus Podcast

7: It’s Easier to Succeed with Direct Mail Than You Think

How do you do a direct mailing campaign? From beginners to experienced professionals -- anyone who needs help creating and delivering a direct mail campaign should listen to our Direct Mail podcast. …

Mail, Beginner's Guide

Beginner’s Guide to Print and Mail

With all the recent news about printed catalogs and mail making or breaking retail sales (Nordstroms, JJill), and the proven uptick in print response rates (averaging 5%), many marketers are considering adding -- or expanding -- their traditional channel offering with print.…

Data

Generating Insights and Analysis for Data-Driven Marketing

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…