Data

Free Data Audit and Data Analysis for Our Partners (And Lunch!)

As a Midwest Direct customer, you're eligible for our observations of your 2021 projects, and our insights for areas where we can help improve your business or offer ideas for you to integrate into your 2022 marketing strategy. …

Marketing

GDPR Came In Force This Morning. Now What?

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I…

Data

Why Your Direct Mail Campaign Needs RFM Segmentation

Are you up for a challenge? Take out your phone and open up your contacts. Can you predict the percentage of contacts you have that you’ve talked to recently (via text or call) or received updates…

Mail, Data

What is Data-Enriched Commingled Mail?

There's a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers. Data-enriched commingled mail, and similar terms relating to data and…