Data
The Worst Advice We’ve Ever Heard About Data
We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data. Because we…
Postage: You Have More Control Than You Think
Postage can seem extremely complicated at times, but you have more control than you think. There are many factors that come into play when it comes to postage and where your mailpiece falls. There are…
Better Mail Delivery & Postage Savings with Data Hygiene
Undeliverable-as-addressed. It’s a thorn in the side of mailers and direct marketers everywhere. And undeliverable-as-addressed (UAA) mail can appear to be tough to avoid, with 40 million-plus…
