Marketing, Data, Beginner's Guide

Beginner’s Guide to Direct Mail Catalog Campaigns

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…

Marketing, Mail

Don't Ditch Your Holiday Print Ads This Season

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…