The Plus Podcast, Digital Plus Post, Case Studies

37: Our 5 Favorite Nonprofit Case Studies

In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and a contingency of live stream viewers. The goal was to introduce proven marketing strategies used…

Marketing

Direct Mail Color Theory For Nonprofit Organizations

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

The Plus Podcast, Digital Plus Post

17&18: Omnichannel Fundraising Campaigns Made Easy, Part 1 &2

Last week we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit organizations…

Mail

How to Qualify for Nonprofit Mail Rates

What is Nonprofit Mail? Nonprofit organizations want lower-cost postage, but not all will qualify. Organizations that wish to mail their USPS Marketing Mail at a lower rate must apply for and receive…