The Plus Podcast

13: Looking Back and Moving Forward with The Plus Podcast

In this week’s podcast, we wanted to recap everything we covered in one place, to make sure you didn’t miss anything on our mail, data, print, and full-service marketing capabilities.…

Marketing

What No One Tells You About Interning At Midwest Direct

My summer internship at Midwest Direct was an experience that both excited and challenged me. As a marketing intern, I worked on things such as newsletters, social media, blogs, and tradeshow prep. …

Mail, Marketing

Does Direct Mail Rule The World?

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback --especially in the form of catalogs. We’ve seen a distinct uptick lately in…

Marketing

Display Ads vs. Targeted Display - What’s The Difference?

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences;…

Marketing

Customer Lifetime Value — The One Metric You MUST Know

Most marketers are familiar with the term Customer Lifetime Value (CLV) and are used to managing their budget based on CLV (also known as CLTV or LTV) — and it’s sibling — Prospect Lifetime Value.  In…

Mail

USPS Proposes Changes for Marketing Mail

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of…

Marketing

Build Up Your Business With Midwest Direct

We’re coming to the end of our tradeshow season. This year was a blast and we were so lucky to be a part of five wonderful shows this year. We’re still looking forward to the Proforma Convention, but…

Marketing

Do You Know The Real Way To Market To Millennials?

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials…

Marketing

GDPR Came In Force This Morning. Now What?

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I…

Mail

Timeline: History of Marketing Mail

As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here!  Written by Michelle Toivonen,…