Marketing, The Plus Podcast

28: Credit Unions: Overcoming the Challenges of 2020; Part 1

In 2020 Credit Unions face a lot of challenges, from reduced access to your facility to tightened budgets — and the proverbial favorite — finding ways to market to younger generations. These…

Marketing

How B2b Geo-Targeting Marketing Just Got Interesting

While we don’t know the full effects that “working from home” will have on B2b marketing, we know that there is an immediate effect now. Your audience has moved locations from the office to their home…

Marketing

Ad Fraud? What Ad Fraud?

Ad Fraud remains an invasive cash drain for most online advertisers. HOWEVER, we have a few tactics that can help you get much more for your ad spend.…

Marketing

Display Ads vs. Targeted Display - What’s The Difference?

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences;…

Case Studies

Multi-Channel Holiday Campaign Gets Results

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate!Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a…

Marketing

Geofencing vs. Geoframing: Who Wins?

If you think you already know IP Targeting, learn how Targeted Display Ads are different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics.…

Marketing

Capture and Keep Tradeshow Leads

Targeted Display Ads -- a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to…