Marketing

Ad Fraud? What Ad Fraud?

Ad Fraud remains an invasive cash drain for most online advertisers. HOWEVER, we have a few tactics that can help you get much more for your ad spend.…

Marketing

Display Ads vs. Targeted Display - What’s The Difference?

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences;…

Case Studies

Multi-Channel Holiday Campaign Gets Results

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate!Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a…

Marketing

Geofencing vs. Geoframing: Who Wins?

If you think you already know IP Targeting, learn how Targeted Display Ads are different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics.…

Marketing

Capture and Keep Tradeshow Leads

Targeted Display Ads -- a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to…

Marketing

Going Cookie-less: The Benefits of IP Targeting

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re…