What is Informed Delivery®? Informed Delivery® was introduced by the USPS® in 2014 as an email channel paired with a household’s daily mailings. Since the launch, over 32 million people have opted-in…

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials…

We’ve been adding Informed Delivery® emails to client mail at Midwest Direct since the beginning of the program. The excellent open rates and click-through rates have made us raving fans. Over the…

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate!Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a…

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it…