The Challenge Midwest Direct, a provider of direct marketing services, recently expanded its product offering to include digital marketing techniques that when blended with personalized print…

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback --especially in the form of catalogs. We’ve seen a distinct uptick lately in…

When you include our team in your print process we can help you save time and money while improving response rates. Our print team can help you to design a printed mail piece that will capture your…

With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates…

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the…

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you…

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic…

Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in…

As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here!  Written by Michelle Toivonen,…

Despite the many emails, social media campaigns and websites used to advertise and conduct business in the digital space, mail isn’t going away. Around half of bills are still paid through the mail,…