As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here!  Written by Michelle Toivonen,…

Despite the many emails, social media campaigns and websites used to advertise and conduct business in the digital space, mail isn’t going away. Around half of bills are still paid through the mail,…

Setting up a direct mail campaign requires a lot of steps: from getting the project set up with the right printing parameters to figuring out your mailing list, you may end up forgetting about…

The end of a year is a great time for reflection and, of course, planning. Donor appeals and volunteer events are the heart of any nonprofit, but costs can quickly add up, leaving nonprofits…

When our clients grow, we grow with them. In 2013, Dan Loughney of InnerWorkings sought out Midwest Direct’s help to send out 200,000 postcards with multiple weekly drops for one of his clients. After…

This October, what is scarier than ghosts, goblins, or (dare we say it?) breaking your iPhone? How about zero clickthroughs on your content? (EEEEK!) Your content is the foundation…

If you were to grab your keys right now, what would you see? House and car keys most likely, but perhaps a few loyalty cards as well. Whether it’s GNC, Walgreens, or even one for your local gym,…

Summer is coming to an end, lunchboxes are back on display, and supermarkets across America are suddenly flooded with frustrated-looking parents trying to find the exact three-ring binders requested…

Remember last year when the hit musical “Hamilton” was being talked about everywhere you went? The hype has certainly died down, but if you listen closely enough, you can still hear the reverberations…

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail…