Data

Are You in a Bad Data Relationship?

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due…

Data

When Your Data Isn’t Working for You

As data specialists, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my…

Mail

How to Avoid Duplicate Barcodes in Mailings

The Problem: Costly Duplicate BarcodesData departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning…

Mail, Data

What is Data-Enriched Commingled Mail?

There's a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers. Data-enriched commingled mail, and similar terms relating to data and…

Mail

Choosing a Lettershop: Top 5 Traits to Pursue

It’s a given that your lettershop services partner should save you time, trouble, and have a positive impact on your costs. But what else should you look for, when choosing a lettershop?1) Customer…

Marketing

Digital Marketing: pURLS 101

pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next…