Mail, Beginner's Guide

Beginner’s Guide to Print and Mail

With all the recent news about printed catalogs and mail making or breaking retail sales (Nordstroms, JJill), and the proven uptick in print response rates (averaging 5%), many marketers are considering adding -- or expanding -- their traditional channel offering with print.…

Data

Generating Insights and Analysis for Data-Driven Marketing

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

The Plus Podcast, Data

3: Going Beyond Conventional Reporting & Analysis

Ever wanted to understand your own data better? Need to know exactly when your marketing mail arrived (or didn’t) to staff up call centers or your bricks & mortar locations for a sale? Ever wondered…

Data, Beginner's Guide

Beginner’s Guide to Data

If you’re new to data (or you’ve got a lot of data that needs a lot of help), here are two basic checklists to help you get your data in shape for better marketing results and a lot less wasted…

Case Studies

Pennsylvania Diversified Financial Services - Case Study

The Challenge Through multiple meetings and discussions with our client – a large, diversified financial services corporation headquartered in Pennsylvania – Midwest Direct determined that the…

Case Studies

Pennsylvania Insurance Company - Case Study

The Challenge Due to continued growth, our client found it to be increasingly difficult to manage steadily expanding mail processing while meeting the Postal Service’s tight delivery deadline. The…

Data

The Worst Advice We’ve Ever Heard About Data

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…

Mail

Lettershop Services Save Time and Money

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the…

Marketing

Customer Lifetime Value — The One Metric You MUST Know

Most marketers are familiar with the term Customer Lifetime Value (CLV) and are used to managing their budget based on CLV (also known as CLTV or LTV) — and it’s sibling — Prospect Lifetime Value.  In…