Data, Beginner's Guide, Digital Plus Post

Beginner’s Guide to Mail Tracking and Reporting

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

Midwest Direct Growing Into The New Year

As a company that is always growing with talented staff and state of the art equipment, we have a lot of new and exciting things that happen each year.…

The Plus Podcast

13: Looking Back and Moving Forward with The Plus Podcast

In this week’s podcast, we wanted to recap everything we covered in one place, to make sure you didn’t miss anything on our mail, data, print, and full-service marketing capabilities.…

Mail

Commingling is Like Making Cupcakes

Commingling is a process by which mailings from more than one company are combined to meet USPS discount minimums for quantity for mailings to targeted neighborhoods.…

Mail, The Plus Podcast

7: It’s Easier to Succeed with Direct Mail Than You Think

How do you do a direct mailing campaign? From beginners to experienced professionals -- anyone who needs help creating and delivering a direct mail campaign should listen to our Direct Mail podcast. …

Mail, Beginner's Guide

Beginner’s Guide to Print and Mail

With all the recent news about printed catalogs and mail making or breaking retail sales (Nordstroms, JJill), and the proven uptick in print response rates (averaging 5%), many marketers are considering adding -- or expanding -- their traditional channel offering with print.…

Data

Generating Insights and Analysis for Data-Driven Marketing

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

The Plus Podcast, Data

3: Going Beyond Conventional Reporting & Analysis

Ever wanted to understand your own data better? Need to know exactly when your marketing mail arrived (or didn’t) to staff up call centers or your bricks & mortar locations for a sale? Ever wondered…

Data, Beginner's Guide

Beginner’s Guide to Data

If you’re new to data (or you’ve got a lot of data that needs a lot of help), here are two basic checklists to help you get your data in shape for better marketing results and a lot less wasted…