Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional…

With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates…

Commingling your mail is a great way to add real value to your mail!  When your mail is mixed with mail with other organizations (commingled before mailing), you achieve a USPS discount.  At Midwest…

Mail can be expensive, especially if you’re sending a lot of it. One way to avoid being spooked by postage prices is to use First Class presort services, commonly known as commingling. Presorting your…

We’re coming to the end of our tradeshow season. This year was a blast and we were so lucky to be a part of five wonderful shows this year. We’re still looking forward to the Proforma Convention, but…

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it.…

Is your business looking to free up heavy mailing costs or de-bloat your CRM of inaccurate contact records? Let us help get you back in shape!    Data Hygiene Your business may be spending money…

“First pass, second pass, one pass, two pass.” It almost sounds like something straight out of a Dr. Seuss book, but these terms hold great importance when it comes to how efficiently mail is handled,…

The Problem: Costly Duplicate BarcodesData departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning…

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The…