Easy Steps, Connect, Community, Direct Mail, Informed Delivery, Multi Media, Report & Recommend, 5 Steps, Communication, Marketing

5 Easy Steps to Connect with Your Community Using Multi-channel Communications

Few city governments have the time or resources to run the kind of communications efforts that reach all the homes in their communities. We can help with that! We offer a communication tool that integrates direct mail with social media matching for facebook and instagram, inbound call tracking and Informed Delivery email. This approach significantly increases the likelihood your community will see and engage with your communications. Here’s how it works! …

data, mail, marketing

Midwest Direct: More Than Just Mail

In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…

Marketing, The Plus Podcast

44: How to Develop a Strategic Marketing Plan

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…

Marketing, The Plus Podcast

43: Top 5 Marketing Mistakes You Can’t Afford Make in 2021

As we jump into 2021, many businesses will have to choose how to spend their marketing dollars very carefully. Over the last 20 years, I’ve seen more than my fair share of small to mid-sized marketers…

Beginner's Guide, Marketing

Beginner’s Guide to Finding Prospective Donors

Create a Prospective Donor Campaign Integrating Mail with Digital Channels and Get Results We’ve come full circle. For decades, the best channel to recruit prospective donors was through the mail.…

Marketing

The Best Of Midwest Direct in 2020

The joy and mirth of holidays are just around the corner.  Here in the marketing department at Midwest, we’re big fans of the “mirth” part. Throughout the year, we work hard to bring you relevant and…

Marketing, Digital Plus Post

Financial Services and the Future of Advertising

How to Use Multiple Channels in Your Next Member Recruitment Campaign  Without “Breaking the Bank” (or You!) It’s been a tough year for credit unions! Faced with rapid updates and the need to get…

Marketing, Data, Beginner's Guide

Beginner’s Guide to Direct Mail Catalog Campaigns

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…