Data, Mail, Marketing

How to Get More Results With Direct Mail for Nonprofits

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail…

Mail

5 Things to Check Before Sending Your Artwork to Print

Are you sitting down? Good. Let’s get real for a second: you may be submitting your artwork for print in a sub-optimal way. This is fine, of course – we make adjustments and try to accommodate as much…

Mail

Prep for Your 1st Print Project Like a Pro

You’ve got your content triple-proofed, your artwork is looking sharp, and you have a thoroughly scrubbed list of a thousand recipients formatted perfectly in an Excel spreadsheet. You’re ready to go…

Mail

4 Reasons to Make Your Certified Mail Electronic

If you work for the government, a collection agency, insurance company, or even a law firm, you probably are extremely well-acquainted with certified mail. You may, in fact, even depend on it for your…

Mail, Beginner's Guide

Know Your Envelopes

Although you get them in the mail every day and you’ve probably sealed a fair share of them yourself, chances are you haven’t given much thought to envelopes. A good envelope, however, can make or…

Mail, Marketing

Is Print Really a Promotional Product?

Pens, coffee mugs, hats, water bottles… if you can put a logo on it, it can be used to promote a business. Promotional products are everywhere, and more than half of us use them at least once a week.…

Marketing, Mail

Don't Ditch Your Holiday Print Ads This Season

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…

Marketing, Mail

3 New Ways to Combine Technology & Print

This week, Snap Inc. (it’ll always be Snapchat in our hearts) launched Spectacles: limited-quantity sunglasses that can record videos and directly upload them to your phone. It’s a brave move…

Mail

Mailing Services: Selection and Partnering Tips

This checklist should help you pick a mailing service provider (MSP) right for your needs. And there are a few tips on working smoothly with your mailing services partner as well. What does a mailing…