Marketing

How to Prep for Tradeshow Season

Depending on your industry, tradeshow season is either upon you or quickly approaching. One or two days of hanging out at a booth and chatting to people may seem like nothing, but a lot of prep work…

Mail, Marketing

Is Print Really a Promotional Product?

Pens, coffee mugs, hats, water bottles… if you can put a logo on it, it can be used to promote a business. Promotional products are everywhere, and more than half of us use them at least once a week.…

Marketing

4 Things Westworld Taught Me About Business

Have you ever questioned the nature of your own reality? It’s a question frequently asked on the new futuristic HBO show Westworld, which finished up its first season on Sunday. Westworld has all the…

Marketing, Mail

Don't Ditch Your Holiday Print Ads This Season

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…

Marketing

Going Cookie-less: The Benefits of IP Targeting

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re…

Marketing, Mail

3 New Ways to Combine Technology & Print

This week, Snap Inc. (it’ll always be Snapchat in our hearts) launched Spectacles: limited-quantity sunglasses that can record videos and directly upload them to your phone. It’s a brave move…

Marketing

How to Do B2B Content Marketing

You can't walk past a group of marketers without hearing the phrase "content marketing" seven times.  That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…

Marketing, Mail

Graphic Design Game Changers

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

Marketing, Mail, Data

Direct Marketing Glossary of Terms

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Marketing

Connect with Customers in Micro-Moments

Everyone talks about a call to action.  But a call to what action, exactly?  It’s not always buy, buy, buy! Consumers want different things at different times during the purchasing cycle. And…