Depending on your industry, tradeshow season is either upon you or quickly approaching. One or two days of hanging out at a booth and chatting to people may seem like nothing, but a lot of prep work…

Pens, coffee mugs, hats, water bottles… if you can put a logo on it, it can be used to promote a business. Promotional products are everywhere, and more than half of us use them at least once a week.…

Have you ever questioned the nature of your own reality? It’s a question frequently asked on the new futuristic HBO show Westworld, which finished up its first season on Sunday. Westworld has all the…

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re…

This week, Snap Inc. (it’ll always be Snapchat in our hearts) launched Spectacles: limited-quantity sunglasses that can record videos and directly upload them to your phone. It’s a brave move…

You can't walk past a group of marketers without hearing the phrase "content marketing" seven times.  That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Everyone talks about a call to action.  But a call to what action, exactly?  It’s not always buy, buy, buy! Consumers want different things at different times during the purchasing cycle. And…