Marketing

Content Trumps Tactics: The Story Is The Story

Our Guest Blogger, Robert Koonce, became the Chief Development Officer for Boys and Girls Clubs of Cleveland in 2015. Since then he has seen the organization grow and thrive while helping kids around…

Marketing

Geofencing vs. Geoframing: Who Wins?

If you think you already know IP Targeting, learn how Targeted Display Ads are different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics.…

Marketing

Omnichannel Marketing: What You Need to Know

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has…

Marketing

GDPR Came In Force This Morning. Now What?

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I…

Marketing

Capture and Keep Tradeshow Leads

Targeted Display Ads -- a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to…

Marketing

What’s the Difference Between VR, NFC and AR?

Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented…

Marketing

Our Favorite Marketing Tools of 2017

From productive apps to mail-inspired playlists, we’ve reviewed our most beloved marketing tools of the year: Organizational Trello: Interactive boards and cards allow users to organize tasks, track…

Marketing

Top 5 Ways Nonprofits Can Save On Print & Postage in 2018

The end of a year is a great time for reflection and, of course, planning. Donor appeals and volunteer events are the heart of any nonprofit, but costs can quickly add up, leaving nonprofits…

Marketing

3 Reasons Why You Should Probably Make an Infographic

In case you haven’t heard already, goldfish are beating us. Studies have shown that the average attention span has dropped from 12 seconds in 2000 to 8.25 seconds in 2015. Goldfish have a 9 second…

Marketing

Can Omnichannel Marketing Save Brick and Mortar Retail?

Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online?…