Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it…

We’re coming to the end of our tradeshow season. This year was a blast and we were so lucky to be a part of five wonderful shows this year. We’re still looking forward to the Proforma Convention, but…

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it.…

Our Guest Blogger, Robert Koonce, became the Chief Development Officer for Boys and Girls Clubs of Cleveland in 2015. Since then he has seen the organization grow and thrive while helping kids around…

If you think you already know IP Targeting, learn how Targeted Display Ads are different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics.…

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has…

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I…

Targeted Display Ads -- a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to…

Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented…

From productive apps to mail-inspired playlists, we’ve reviewed our most beloved marketing tools of the year: Organizational Trello: Interactive boards and cards allow users to organize tasks, track…