Marketing

Top 5 Ways Nonprofits Can Save On Print & Postage in 2018

The end of a year is a great time for reflection and, of course, planning. Donor appeals and volunteer events are the heart of any nonprofit, but costs can quickly add up, leaving nonprofits…

Marketing

3 Reasons Why You Should Probably Make an Infographic

In case you haven’t heard already, goldfish are beating us. Studies have shown that the average attention span has dropped from 12 seconds in 2000 to 8.25 seconds in 2015. Goldfish have a 9 second…

Marketing

Can Omnichannel Marketing Save Brick and Mortar Retail?

Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online?…

Marketing

Is a Loyalty Program Right for Your Business?

If you were to grab your keys right now, what would you see? House and car keys most likely, but perhaps a few loyalty cards as well. Whether it’s GNC, Walgreens, or even one for your local gym,…

Marketing

Everything You Need to Know About Hashtag Campaigns

If you’ve been to a wedding or baby shower recently, you may have noticed something new: big life events, along with everything else that is now displayed on the internet, come with their own…

Data, Mail, Marketing

Does Direct Mail Reflect Your Passion?

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail…

Marketing

What Ever Happened to QR Codes?

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It…