Marketing

Ad Fraud? What Ad Fraud?

Ad Fraud remains an invasive cash drain for most online advertisers. HOWEVER, we have a few tactics that can help you get much more for your ad spend.…

The Plus Podcast, Mail, Marketing, Data

12: Data, Print, Mail and Marketing Problems We Fix With Ease

Listen to Michelle Toivonen, Gary Seitz, Mike Ruffing, Mandy Gebbie Clayton, and Sean Gebbie share how they have handled some of our clients’ most difficult problems with ease.…

Marketing, The Plus Podcast

11: The Strategic Marketing You Can’t Do Without Us

Listen to learn how our team can help you look at the big picture of your marketing plan and then break it down so you can run a successful campaign and develop a stronger marketing strategy overall.…

Beginner's Guide, Marketing

Beginner's Guide to Outbound Marketing

What’s the most important thing in marketing? Capturing leads that end with conversions. Everything you’re about to read points to the ultimate goal -- conversions. Depending on your business that may mean sales or members or donations. Whatever conversion you need to grow your business is the ultimate goal of your marketing efforts.…

The Plus Podcast, Marketing

9: Our Best Marketing Services in 15 Minutes or Less

Are you new to outbound marketing? Are you experienced with mail and email marketing, but need support trying new outbound channels like Informed Delivery or Targeted Display Ads? Want a new marketing…

Marketing

What No One Tells You About Interning At Midwest Direct

My summer internship at Midwest Direct was an experience that both excited and challenged me. As a marketing intern, I worked on things such as newsletters, social media, blogs, and tradeshow prep. …

Marketing

Kicking Off Tradeshow Season With A Bang

We have had a busy few months powering through our tradeshow season. We were lucky to exhibit at multiple shows this year and had a blast at all of them. In case you missed us at any of these shows,…

Mail, Marketing, Data

How to Save Money and Improve ROI with Your Next Mailing

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional…

Mail, Marketing

Does Direct Mail Rule The World?

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback --especially in the form of catalogs. We’ve seen a distinct uptick lately in…