Marketing

What No One Tells You About Interning At Midwest Direct

My summer internship at Midwest Direct was an experience that both excited and challenged me. As a marketing intern, I worked on things such as newsletters, social media, blogs, and tradeshow prep. …

Marketing

Kicking Off Tradeshow Season With A Bang

We have had a busy few months powering through our tradeshow season. We were lucky to exhibit at multiple shows this year and had a blast at all of them. In case you missed us at any of these shows,…

Mail, Marketing, Data

How to Save Money and Improve ROI with Your Next Mailing

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional…

Mail, Marketing

Does Direct Mail Rule The World?

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback --especially in the form of catalogs. We’ve seen a distinct uptick lately in…

Marketing

Display Ads vs. Targeted Display - What’s The Difference?

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences;…

Marketing

10 Quick Steps to Direct Marketing

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you…

Marketing

Customer Lifetime Value — The One Metric You MUST Know

Most marketers are familiar with the term Customer Lifetime Value (CLV) and are used to managing their budget based on CLV (also known as CLTV or LTV) — and it’s sibling — Prospect Lifetime Value.  In…

Marketing

How to Develop a Strategic Marketing Plan

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…

Marketing

Informed Delivery -- Email Marketing's Newest Tool

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it…

Marketing

Build Up Your Business With Midwest Direct

We’re coming to the end of our tradeshow season. This year was a blast and we were so lucky to be a part of five wonderful shows this year. We’re still looking forward to the Proforma Convention, but…