Marketing

Direct Mail Color Theory For Nonprofit Organizations

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

Marketing

7 Tips For Writing More Engaging Social Media Copy

With each social media platform having its own unique post requirements and audience, it can be overwhelming to decide where to start when it comes to writing social media copy. Although the imagery…

Marketing, Digital Plus Post

Google Ads for Dummies...Or Smart, Small Business Owners

Small business owners know they could benefit from advertising with Google Ads. Most just don’t have the time to learn how, nor the money to hire an ad agency to do it for them. Owners put off this…

Marketing, Mail, Data

Direct Marketing Glossary of Terms

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Marketing

Our Favorite Marketing Tools for Working From Home

The marketing department at Midwest Direct is familiar with the concept of working from home since between the three of us, we work from home at least some part of the week. In fact, most of our blogs…

Marketing, The Plus Podcast

21: Midwest Direct's Insights On Working From Home

Today on The Plus Podcast, we are covering something a little different from our typical topics of mail, data, and marketing. With the world being in such a strange state right now we wanted to take…