Marketing, The Plus Podcast

43: Top 5 Marketing Mistakes You Can’t Afford Make in 2021

As we jump into 2021, many businesses will have to choose how to spend their marketing dollars very carefully. Over the last 20 years, I’ve seen more than my fair share of small to mid-sized marketers…

Beginner's Guide, Marketing

Beginner’s Guide to Finding Prospective Donors

Create a Prospective Donor Campaign Integrating Mail with Digital Channels and Get Results We’ve come full circle. For decades, the best channel to recruit prospective donors was through the mail.…

Marketing

The Best Of Midwest Direct in 2020

The joy and mirth of holidays are just around the corner.  Here in the marketing department at Midwest, we’re big fans of the “mirth” part. Throughout the year, we work hard to bring you relevant and…

Marketing, Digital Plus Post

Financial Services and the Future of Advertising

How to Use Multiple Channels in Your Next Member Recruitment Campaign  Without “Breaking the Bank” (or You!) It’s been a tough year for credit unions! Faced with rapid updates and the need to get…

Marketing, Data, Beginner's Guide

Beginner’s Guide to Direct Mail Catalog Campaigns

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…

Marketing

Direct Mail Color Theory For Nonprofit Organizations

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

Marketing

7 Tips For Writing More Engaging Social Media Copy

With each social media platform having its own unique post requirements and audience, it can be overwhelming to decide where to start when it comes to writing social media copy. Although the imagery…

Marketing, Digital Plus Post

Google Ads for Dummies...Or Smart, Small Business Owners

Small business owners know they could benefit from advertising with Google Ads. Most just don’t have the time to learn how, nor the money to hire an ad agency to do it for them. Owners put off this…