Mail, Marketing

Is Print Really a Promotional Product?

Pens, coffee mugs, hats, water bottles… if you can put a logo on it, it can be used to promote a business. Promotional products are everywhere, and more than half of us use them at least once a week.…

Marketing, Mail

Don't Ditch Your Holiday Print Ads This Season

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…

Marketing, Mail

3 New Ways to Combine Technology & Print

This week, Snap Inc. (it’ll always be Snapchat in our hearts) launched Spectacles: limited-quantity sunglasses that can record videos and directly upload them to your phone. It’s a brave move…

Mail

Mailing Services: Selection and Partnering Tips

This checklist should help you pick a mailing service provider (MSP) right for your needs. And there are a few tips on working smoothly with your mailing services partner as well. What does a mailing…

Mail

Direct Mail in One Minute

If you have 60 seconds or so, here's a broad strokes introduction to managing a direct mail campaign. Scrub it. Build a list from your subscriber base, or rent a list from a broker.  List hygiene is…

Mail

How to Avoid Duplicate Barcodes in Mailings

The Problem: Costly Duplicate BarcodesData departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning…

Mail

The Best Way to Save Money on Postage

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The…

Mail

How to Commingle Mail

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our how to series before reading…

Marketing, Mail

Graphic Design Game Changers

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

Mail

Correcting Myths about Commingled Mailings

What you don’t know about commingling mail can cost you time and money! The mail industry is complex, and navigating the USPS can seem intimidating - to the point of stopping a lot of marketers,…