Marketing, Mail

3 Ways to Boost Your Direct Marketing ROI

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it.…

Mail

Updated: Mail Piece Design Tips

Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in…

Mail

Timeline: History of Marketing Mail

As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here!  Written by Michelle Toivonen,…

Mail

Boost Color Customer Communications

To support client demands for digital color, Midwest Direct has installed Canon's revolutionary ColorStream® 3900 digital color printing system. The printer combines advanced inkjet technology and…

Mail

First Class Mail vs. Standard Mail: Learn the Difference

When you're sending direct mail, and need to save on postage, compare first class mail vs. standard mail. This article is a detailed source on the differences between first-class and marketing mail -- and how to save on postage in 2021!…

Data, Mail

Trim the Fat With Data Hygiene & Commingling

Is your business looking to free up heavy mailing costs or de-bloat your CRM of inaccurate contact records? Let us help get you back in shape!    Data Hygiene Your business may be spending money…

Data, Mail

Are You Hiding Your Returned Mail Under the Tree?

It’s a problem every business faces, yet most employees hide it in dark storage rooms, dusty shelves, or even in the trash: we’re talking about returned mail. Aside from not reaching your prospects…

Mail

What is OnePass Mail?

“First pass, second pass, one pass, two pass.” It almost sounds like something straight out of a Dr. Seuss book, but these terms hold great importance when it comes to how efficiently mail is handled,…

Mail, Marketing, Digital Plus Post

We Tried Informed Delivery for Two Weeks & This is What Happened

A few this have changed in the world of Informed Delivery since this blog was posted, please read our new blog, give us a call, or refer to the USPS website for the most up to date information. …