With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates…

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the…

Commingling your mail is a great way to add real value to your mail!  When your mail is mixed with mail with other organizations (commingled before mailing), you achieve a USPS discount.  At Midwest…

2019 USPS Promotion Program offers Mailers 2% Postage Discount  The following information is a partial reprinted from a document released by USPS. Learn more at  USPS Postal Pro. Download our 2019…

Mail can be expensive, especially if you’re sending a lot of it. One way to avoid being spooked by postage prices is to use First Class presort services, commonly known as commingling. Presorting your…

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic…

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of…

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it.…

Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in…

As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here!  Written by Michelle Toivonen,…