Data, Mail, Marketing

How to Get More Results With Direct Mail for Nonprofits

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail…

Data

Need Some Support?

“It’s the little details that are vital. Little things make big things happen.”It’s a quote by famous basketball player and coach John Wooden, but it almost feels like it was written for our very own…

Data, Case Studies

Direct Mail Audit Results in Big Refund

Human Arc is a recognized leader in government program eligibility enrollment and reimbursement services for hospital and health plans. Human Arc helps patients and plan members with low or no income,…

Data

Are You in a Bad Data Relationship?

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due…

Data

Why Your Direct Mail Campaign Needs RFM Segmentation

Are you up for a challenge? Take out your phone and open up your contacts. Can you predict the percentage of contacts you have that you’ve talked to recently (via text or call) or received updates…

Data

When Your Data Isn’t Working for You

As data experts, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my…

Mail, Data

What is Data-Enriched Commingled Mail?

There's a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers. Data-enriched commingled mail, and similar terms relating to data and…