Data, Mail

Are You Hiding Your Returned Mail Under the Tree?

It’s a problem every business faces, yet most employees hide it in dark storage rooms, dusty shelves, or even in the trash: we’re talking about returned mail. Aside from not reaching your prospects…

Data

Find Your TRUE Customers with These 4 Data Steps

If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make…

Data

Are You Scared of Your Data?

At C.TRAC Direct, we deal with hundreds of customers and their databases each year. We find that many of our accounts are a little scared of their own data – and we understand why. When we work with…

Data

Take Your Direct Mail Back to School

Summer is coming to an end, lunchboxes are back on display, and supermarkets across America are suddenly flooded with frustrated-looking parents trying to find the exact three-ring binders requested…

Data

The Price You Pay for Bad Data

We all have certain things that really aggravate us. One thing that never fails to upset me is wastefulness, especially when it affects the environment. For example, my local grocery store double-bags…

Data, Mail, Marketing

Does Direct Mail Reflect Your Passion?

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail…

Data

Need Some Support?

“It’s the little details that are vital. Little things make big things happen.”It’s a quote by famous basketball player and coach John Wooden, but it almost feels like it was written for our very own…

Data, Case Studies

Direct Mail Audit Results in Big Refund

Human Arc is a recognized leader in government program eligibility enrollment and reimbursement services for hospital and health plans. Human Arc helps patients and plan members with low or no income,…

Data

Are You in a Bad Data Relationship?

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due…

Data

Why Your Direct Mail Campaign Needs RFM Segmentation

Are you up for a challenge? Take out your phone and open up your contacts. Can you predict the percentage of contacts you have that you’ve talked to recently (via text or call) or received updates…