Marketing, Mail, Data

Direct Marketing Glossary of Terms

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Data, Beginner's Guide, Digital Plus Post

Beginner’s Guide to Mail Tracking and Reporting

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

The Plus Podcast, Mail, Data, Digital Plus Post

16: The Next Big Thing in Mail Tracking is Here

Listen to Gary Seitz and Scott Campbell on the full capabilities of digital+post Mail Tracking, in this week’s episode of the Plus Podcast.…

The Plus Podcast, Data, Digital Plus Post

14: Revolutionize Your Mail with digital+post

We designed digital+post to help marketers integrate and serve messages in mail, social media, Informed Delivery emails, and online display ads.…

The Plus Podcast, Mail, Marketing, Data

12: Data, Print, Mail and Marketing Problems We Fix With Ease

Listen to Michelle Toivonen, Gary Seitz, Mike Ruffing, Mandy Gebbie Clayton, and Sean Gebbie share how they have handled some of our clients’ most difficult problems with ease.…

Data

Generating Insights and Analysis for Data-Driven Marketing

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

The Plus Podcast, Data

3: Going Beyond Conventional Reporting & Analysis

Ever wanted to understand your own data better? Need to know exactly when your marketing mail arrived (or didn’t) to staff up call centers or your bricks & mortar locations for a sale? Ever wondered…

Data, The Plus Podcast

2: Are You Ready To Enhance Your Data Beyond Data 101?

Need to improve your data for better marketing? Listen to Gary Seitz, VP of Data and Analytics, describe how his team has helped accounts do better data management from the most basic requirements…