Data

Generating Insights and Analysis for Data-Driven Marketing

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

The Plus Podcast, Data

3: Going Beyond Conventional Reporting & Analysis

Ever wanted to understand your own data better? Need to know exactly when your marketing mail arrived (or didn’t) to staff up call centers or your bricks & mortar locations for a sale? Ever wondered…

Data, The Plus Podcast

2: Are You Ready To Enhance Your Data Beyond Data 101?

Need to improve your data for better marketing? Listen to Gary Seitz, VP of Data and Analytics, describe how his team has helped accounts do better data management from the most basic requirements…

Data

Beginner’s Guide to Data

If you’re new to data (or you’ve got a lot of data that needs a lot of help), here are two basic checklists to help you get your data in shape for better marketing results and a lot less wasted…

Data, The Plus Podcast

1: Overview of Data with Gary Seitz

Getting data isn’t the problem. Making sure it’s accurate and segmented to reach the right person and in the right channel — that’s a challenge. Tying engagement and sales rates back for source…

Data

The Worst Advice We’ve Ever Heard About Data

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…

Mail, Marketing, Data

How to Save Money and Improve ROI with Your Next Mailing

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional…

Data

6 Roadblocks Keeping You from Building the Right Personas

Businesses can’t go far in their marketing endeavors before the topic of personas comes up. With so many data sources competing with a demand to offer highly-personalized, relevant messaging,…

Data, Mail

Trim the Fat With Data Hygiene & Commingling

Is your business looking to free up heavy mailing costs or de-bloat your CRM of inaccurate contact records? Let us help get you back in shape!    Data Hygiene Your business may be spending money…

Data, Mail

Are You Hiding Your Returned Mail Under the Tree?

It’s a problem every business faces, yet most employees hide it in dark storage rooms, dusty shelves, or even in the trash: we’re talking about returned mail. Aside from not reaching your prospects…