Marketing, Data, Beginner's Guide

Beginner’s Guide to Direct Mail Catalog Campaigns

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…

The Plus Podcast, Data

35 & 36: The Power of a Partnership Data Review; Part 1 & 2

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

Marketing, Mail, Data

Direct Marketing Glossary of Terms

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Data, Beginner's Guide, Digital Plus Post

Beginner’s Guide to Mail Tracking and Reporting

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

The Plus Podcast, Mail, Data, Digital Plus Post

16: The Next Big Thing in Mail Tracking is Here

Listen to Gary Seitz and Scott Campbell on the full capabilities of digital+post Mail Tracking, in this week’s episode of the Plus Podcast.…

The Plus Podcast, Data, Digital Plus Post

14: Revolutionize Your Mail with digital+post

We designed digital+post to help marketers integrate and serve messages in mail, social media, Informed Delivery emails, and online display ads.…

The Plus Podcast, Mail, Marketing, Data

12: Data, Print, Mail and Marketing Problems We Fix With Ease

Listen to Michelle Toivonen, Gary Seitz, Mike Ruffing, Mandy Gebbie Clayton, and Sean Gebbie share how they have handled some of our clients’ most difficult problems with ease.…