What Is First-Class Mail? First-Class mail is one of the most popular and efficient ways to send letters and flats. First-Class mail offers speedy delivery. USPS is delivering mail 1-3 days locally…

What is Informed Delivery®? Informed Delivery® was introduced by the USPS® in 2014 as an email channel paired with a household’s daily mailings. Since the launch, over 32 million people have opted-in…

Create a Prospective Donor Campaign Integrating Mail with Digital Channels and Get Results We’ve come full circle. For decades, the best channel to recruit prospective donors was through the mail.…

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…

What is Marketing Mail?  Marketing Mail is a class of USPS mail that is used for promotional advertising such as advertisements, flyers, newsletters, merchandise, or small parcels.…

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

What’s the most important thing in marketing? Capturing leads that end with conversions. Everything you’re about to read points to the ultimate goal -- conversions. Depending on your business that may mean sales or members or donations. Whatever conversion you need to grow your business is the ultimate goal of your marketing efforts.…

With all the recent news about printed catalogs and mail making or breaking retail sales (Nordstroms, JJill), and the proven uptick in print response rates (averaging 5%), many marketers are considering adding -- or expanding -- their traditional channel offering with print.…

If you’re new to data (or you’ve got a lot of data that needs a lot of help), here are two basic checklists to help you get your data in shape for better marketing results and a lot less wasted…

Commingling your mail may seem intimidating to any marketer who has never done it before. You’ve probably heard that commingling can save you money or help your direct marketing mail get out more…