Mail

The Ultimate Technical Guide on Mailpiece Design

Mailpiece design affects your mailing costs, your brand image and the effectiveness of your campaign. Although the visual design of a mailpiece is important, the most fundamental part of any mailing…

Mail

How to Qualify for Nonprofit Mail Rates

What is Nonprofit Mail? Nonprofit organizations want lower-cost postage, but not all will qualify. Organizations that wish to mail their USPS Marketing Mail at a lower rate must apply for and receive…

The Plus Podcast, Mail, Data, Digital Plus Post

16: The Next Big Thing in Mail Tracking is Here

Listen to Gary Seitz and Scott Campbell on the full capabilities of digital+post Mail Tracking, in this week’s episode of the Plus Podcast.…

The Plus Podcast, Case Studies, Digital Plus Post

15: How We Built a Winning Omnichannel Campaign

A few months ago, Michelle Toivonen, Director of Strategic Marketing at Midwest Direct presented to the Regional PCC meeting. She spoke about our nationally-recognized omnichannel campaign for a local…

The Plus Podcast, Data, Digital Plus Post

14: Revolutionize Your Mail with digital+post

We designed digital+post to help marketers integrate and serve messages in mail, social media, Informed Delivery emails, and online display ads.…

Midwest Direct Growing Into The New Year

As a company that is always growing with talented staff and state of the art equipment, we have a lot of new and exciting things that happen each year.…

Giving the Gift of Holiday Traditions

Family traditions are what keeps the holiday spirit alive! This year we asked our employees for their opinions on some of their holiday favorites and traditions. These were their responses!…

Mail

Do You Know Why Your Competitors Are Using Print?

Many organizations have cut print and mail due to budget restrictions and difficulty in tracking. However, this strategy can have strong negative impacts on marketing results and sales.  Here's why...…