Marketing

GDPR Came In Force This Morning. Now What?

Editor’s Note: This week, I received an email from one of my wearable device companies. Screenshot below. The name of the organization has been erased. Sadly, I’ve never lived in the EU. Heck, I…

Marketing

Capture and Keep Tradeshow Leads

Digital Post+ -- a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to…

Mail

Timeline: History of Marketing Mail

As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here!  Written by Michelle Toivonen,…

Mail

Boost Color Customer Communications

To support client demands for digital color, Midwest Direct has installed Canon's revolutionary ColorStream® 3900 digital color printing system. The printer combines advanced inkjet technology and…

Marketing

Ad Fraud? What Ad Fraud?

Here's What You Can Do About Ad Fraud Today Ad fraud is extensive, invasive and a very hot topic with marketers.  Although this is a complex problem, there are a few simple steps direct marketers can…

Case Studies

Midwest Direct Featured in Crain's Cleveland

Great news: Midwest Direct was featured in Crain's Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to…

Data

6 Roadblocks Keeping You from Building the Right Personas

Businesses can’t go far in their marketing endeavors before the topic of personas comes up. With so many data sources competing with a demand to offer highly-personalized, relevant messaging,…

Mail

First Class Mail vs. Standard Mail: Learn the Difference

Setting up a direct mail campaign requires a lot of steps: from getting the project set up with the right printing parameters to figuring out your mailing list, you may end up forgetting about…

Data, Mail

Trim the Fat With Data Hygiene & Commingling

Is your business looking to free up heavy mailing costs or de-bloat your CRM of inaccurate contact records? Let us help get you back in shape!    Data Hygiene Your business may be spending money…