Mail

Lettershop Services Save Time and Money

It’s a given that your lettershop provider should save you time, trouble, and have a positive impact on your costs. At Midwest Direct, we have the facility and team to get your mail projects out the…

Marketing

10 Quick Steps to Direct Marketing

Direct marketing can be tricky if you have never done it before, so we put together a quick guide to help you figure it out. If you are still feeling lost afterward give us a call and we can help you…

Case Studies

Multi-Channel Holiday Campaign Gets Results

Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate!Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a…

Marketing

Customer Lifetime Value — The One Metric You MUST Know

Most marketers are familiar with the term Customer Lifetime Value (CLV) and are used to managing their budget based on CLV (also known as CLTV or LTV) — and it’s sibling — Prospect Lifetime Value.  In…

Mail

Save a Little Jingle When You Commingle

Commingling your mail is a great way to add real value to your mail!  When your mail is mixed with mail with other organizations (commingled before mailing), you achieve a USPS discount.  At Midwest…

Mail

Take Advantage of 2019 USPS Promotions

2019 USPS Promotion Program offers Mailers 2% Postage Discount  The following information is a partial reprinted from a document released by USPS. Learn more at  USPS Postal Pro. Download our 2019…

Marketing

How to Develop a Strategic Marketing Plan

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…

Mail

Save Time and Money with First Class Presort

Mail can be expensive, especially if you’re sending a lot of it. One way to avoid being spooked by postage prices is to use First Class presort services, commonly known as commingling. Presorting your…

Mail

Our Print Partners Offer Clients More

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic…

Marketing

Informed Delivery -- Email Marketing's Newest Tool

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it…