Marketing

7 Tips For Writing More Engaging Social Media Copy

With each social media platform having its own unique post requirements and audience, it can be overwhelming to decide where to start when it comes to writing social media copy. Although the imagery…

Mail, Beginner's Guide

Beginner’s Guide to Marketing Mail

What is Marketing Mail?  Marketing Mail is a class of USPS mail that is used for promotional advertising such as advertisements, flyers, newsletters, merchandise, or small parcels.…

Mail

7 Facts About First Class Mail You May Not Have Known

When it comes to qualifications for mail classes and the best options for each mailer, the information out there can be a bit confusing, especially about First Class mail. The primary differences…

The Plus Podcast, Digital Plus Post

30: Leave No Leads Behind With Online Retargeting

Online ads are a popular tool for marketers that are commonly used for a multitude of purposes. In previous blog posts, we have covered the different types of online ads and what the best option is…

Mail

Tips to Keep Your Direct Mail Safe This Summer

Summer means fun in the sun, but it also means heat and humidity which is dangerous to your paper supply. Paper absorbs and gives off moisture until the moisture in the paper and the moisture in the…

Marketing, Digital Plus Post

Google Ads for Dummies...Or Smart, Small Business Owners

Small business owners know they could benefit from advertising with Google Ads. Most just don’t have the time to learn how, nor the money to hire an ad agency to do it for them. Owners put off this…

Marketing, Mail, Data

Direct Marketing Glossary of Terms

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

The Plus Podcast, Digital Plus Post

27: Capture Real Leads with digital+post LeadMatch

At Midwest Direct we constantly hear about the “walled gardens” of social media and how difficult it is to turn those connections into leads. A lot of small businesses use social media ads and online…