Marketing, Mail, Data

Direct Marketing Glossary of Terms

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

The Plus Podcast, Digital Plus Post

27: Capture Real Leads with digital+post LeadMatch

At Midwest Direct we constantly hear about the “walled gardens” of social media and how difficult it is to turn those connections into leads. A lot of small businesses use social media ads and online…

Case Studies, Digital Plus Post

Increase The ROI For Your Outdoor Summer Campaigns

Finding new customers for your business this season is mission-critical. Our digital+post campaigns make reaching your prospects and clients in multiple channels EASY. Our campaigns include a…

How Our Team Made the Most Out of Social Distancing

The global pandemic greatly changed the perspectives and daily lives of people across the world. Social distancing has become a necessity and people have had to adapt to the constant changes and…

Mail

Digital printing: Connect with Variable Data Printing

You know when you get a mail piece addressed to “Current Resident,” and you instantly move the piece - both mentally and literally - over to the junk pile?The simple secret to avoiding the junk pile…

Case Studies, Digital Plus Post

Drive New Patients to Your Practice with Omnichannel Marketing

Finding new patients for your business is mission-critical. But doing what it takes to be successful at that takes a lot of time and money. If you could buy one list, add your existing patients into…

The Plus Podcast, Digital Plus Post

23: Why You Should Add Social Media Ads to Your Next Mailing

It’s tough to get business closed in any channel these days. Did you know most conversions happen between the 8th and 12th marketing touch? By definition, if you’re serious about conversions, you need…