Case Studies

Pennsylvania Insurance Company - Case Study

The Challenge Due to continued growth, our client found it to be increasingly difficult to manage steadily expanding mail processing while meeting the Postal Service’s tight delivery deadline. The…

Case Studies

Pennsylvania Diversified Financial Services - Case Study

The Challenge Through multiple meetings and discussions with our client – a large, diversified financial services corporation headquartered in Pennsylvania – Midwest Direct determined that the…

Case Studies

Large Ohio Bank Case Study

The Challenge For nearly 30 years, Midwest Direct has picked up daily mail and provided Presort+ services to one of Ohio’s largest banks. While conducting our quality control audit on this customer’s…

Data

The Worst Advice We’ve Ever Heard About Data

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…

Mail

Let Us Meter Your Mail and Save!

Did you know you could save money by getting rid of your postal meter and letting us do the work for you?…

Case Studies

Good Work for a Good Cause

Midwest Direct and Wigs for Kids, a local charitable organization, have a long-standing relationship. Midwest Direct founder, Jim Gebbie, and Wigs for Kids founder, Jeffrey Paul along with many…

Mail, Beginner's Guide

Beginner's Guide to Commingling

Commingling your mail may seem intimidating to any marketer who has never done it before. You’ve probably heard that commingling can save you money or help your direct marketing mail get out more…

Mail, Marketing, Data

How to Save Money and Improve ROI with Your Next Mailing

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional…

Mail

USPS Seamless Acceptance

Whether you’re beginning to explore becoming a USPS Seamless Acceptance provider or already running Seamless Parallel, you can learn about the challenges and benefits of our journey in becoming a USPS…

Mail, Marketing

Does Direct Mail Rule The World?

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback --especially in the form of catalogs. We’ve seen a distinct uptick lately in…