Mail

Let Us Meter Your Mail and Save!

Did you know you could save money by getting rid of your postal meter and letting us do the work for you?…

Case Studies

Good Work for a Good Cause

Midwest Direct and Wigs for Kids, a local charitable organization, have a long-standing relationship. Midwest Direct founder, Jim Gebbie, and Wigs for Kids founder, Jeffrey Paul along with many…

Mail, Beginner's Guide

Beginner's Guide to Commingling

Commingling your mail may seem intimidating to any marketer who has never done it before. You’ve probably heard that commingling can save you money or help your direct marketing mail get out more…

Mail, Marketing, Data

How to Save Money and Improve ROI with Your Next Mailing

Overview Want to save on postage and improve ROI with your next mailing? Here’s a quick overview of some of the best methods. Start by improving your potential ROI and check for potential additional…

Mail

USPS Seamless Acceptance

Whether you’re beginning to explore becoming a USPS Seamless Acceptance provider or already running Seamless Parallel, you can learn about the challenges and benefits of our journey in becoming a USPS…

Mail, Marketing

Does Direct Mail Rule The World?

YES!   Direct Mail does rule when it comes to response rates. You’ve probably heard direct mail is making a big comeback --especially in the form of catalogs. We’ve seen a distinct uptick lately in…

Mail

How to Streamline Your Print and Mail

When you include our team in your print process we can help you save time and money while improving response rates. Our print team can help you to design a printed mail piece that will capture your…

Mail

10 Best Blogs to Follow About Print

Over the years Midwest has found many good resources that have helped us with various print projects. We have shared some of our favorite blog posts on our LinkedIn and Twitter feeds, and we have…

Marketing

Display Ads vs. Targeted Display - What’s The Difference?

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences;…

Mail

Optimize Your Direct Mail Budget with Commingling

With response rates averaging over 3%, Direct Mail is one of the most powerful tools marketers use today. When integrated into an omni-channel marketing campaign, direct mail receives response rates…