Listen to Michelle Toivonen and Rich Gebbie discuss the upcoming postage increase and the best5 plan to save.…

Gather data from all your sources, from your website to your social media channels and organize that for future segmentation and personalization to give your customers the best experience possible. Customers like when it looks like they fit right in with a certain brand or community, so the more you groove your channel content to your customers needs, you will win their loyalty.…

What Is First-Class Mail? First-Class mail is one of the most popular and efficient ways to send letters and flats. First-Class mail offers speedy delivery. USPS is delivering mail 1-3 days locally…

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…

Few city governments have the time or resources to run the kind of communications efforts that reach all the homes in their communities. We can help with that! We offer a communication tool that integrates direct mail with social media matching for facebook and instagram, inbound call tracking and Informed Delivery email. This approach significantly increases the likelihood your community will see and engage with your communications. Here’s how it works! …

In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…

The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the…

It’s been a TOUGH year for the hospitality industry. Even if you managed to keep the cash flowing with take-out orders, rocking the patio or by offering deep discounts for your venue -- we know 2020…

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our "how to" series before reading…

What is Informed Delivery®? Informed Delivery® was introduced by the USPS® in 2014 as an email channel paired with a household’s daily mailings. Since the launch, over 32 million people have opted-in…