Beginner's Guide, Marketing

Beginner's Guide to Outbound Marketing

What’s the most important thing in marketing? Capturing leads that end with conversions. Everything you’re about to read points to the ultimate goal -- conversions. Depending on your business that may mean sales or members or donations. Whatever conversion you need to grow your business is the ultimate goal of your marketing efforts.…

The Plus Podcast, Marketing

9: Our Best Marketing Services in 15 Minutes or Less

Are you new to outbound marketing? Are you experienced with mail and email marketing, but need support trying new outbound channels like Informed Delivery or Targeted Display Ads? Want a new marketing…

Mail, The Plus Podcast

8: How to Win Big With Presort and Commingle

Listen to Mandy Gebbie Clayton describe how presorting and commingling is completed at Midwest Direct and learn how you can start to save time and money when mailing today!…

Mail

USPS Announces Price Increase Effective January 2020

The United States Postal Service filed a notice with the Postal Regulatory Commission (PRC) on Wednesday, October 9, 2019, of price changes to take effect January 26, 2020.…

Mail

Commingling is Like Making Cupcakes

Commingling is a process by which mailings from more than one company are combined to meet USPS discount minimums for quantity for mailings to targeted neighborhoods.…

Mail, The Plus Podcast

7: It’s Easier to Succeed with Direct Mail Than You Think

How do you do a direct mailing campaign? From beginners to experienced professionals -- anyone who needs help creating and delivering a direct mail campaign should listen to our Direct Mail podcast. …

Mail, The Plus Podcast

6: What Auditing and Compliance Means for You

Listen to Sean Gebbie, President of Midwest Direct, describe the security measures and processes implemented to secure mail, and the power of using Seamless Acceptance and the USPS mailer scorecard to determine the quality of your mail service provider.…

Mail, Beginner's Guide

Beginner’s Guide to Print and Mail

With all the recent news about printed catalogs and mail making or breaking retail sales (Nordstroms, JJill), and the proven uptick in print response rates (averaging 5%), many marketers are considering adding -- or expanding -- their traditional channel offering with print.…