Data, The Plus Podcast

1: Overview of Data with Gary Seitz

Getting data isn’t the problem. Making sure it’s accurate and segmented to reach the right person and in the right channel — that’s a challenge. Tying engagement and sales rates back for source…

Marketing

What No One Tells You About Interning At Midwest Direct

My summer internship at Midwest Direct was an experience that both excited and challenged me. As a marketing intern, I worked on things such as newsletters, social media, blogs, and tradeshow prep. …

Marketing

Kicking Off Tradeshow Season With A Bang

We have had a busy few months powering through our tradeshow season. We were lucky to exhibit at multiple shows this year and had a blast at all of them. In case you missed us at any of these shows,…

Mail

Are You Getting the Most Out of Your Print?

At Midwest Direct, we have the team to get your mail projects out the door and to your clients quickly and with as few touchpoints as possible. If your mailings have gotten too complicated or…

Case Studies

Pennsylvania Insurance Company - Case Study

The Challenge Due to continued growth, our client found it to be increasingly difficult to manage steadily expanding mail processing while meeting the Postal Service’s tight delivery deadline. The…

Case Studies

Pennsylvania Diversified Financial Services - Case Study

The Challenge Through multiple meetings and discussions with our client – a large, diversified financial services corporation headquartered in Pennsylvania – Midwest Direct determined that the…

Case Studies

Large Ohio Bank Case Study

The Challenge For nearly 30 years, Midwest Direct has picked up daily mail and provided Presort+ services to one of Ohio’s largest banks. While conducting our quality control audit on this customer’s…

Data

The Worst Advice We’ve Ever Heard About Data

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…