Case Studies, digital+post

Revamp The Marketing For Your Small Business

Finding new customers for your business is mission-critical. But doing what it takes to be successful at that takes a lot of time and money. If you could buy one list, add your existing clients into…

Data, Beginner's Guide, digital+post

Beginner’s Guide to Mail Tracking and Reporting

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

The Plus Podcast, digital+post

17&18: Omnichannel Fundraising Campaigns Made Easy, Part 1 &2

Last week we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit organizations…

Mail

The Ultimate Technical Guide on Mailpiece Design

Mailpiece design affects your mailing costs, your brand image and the effectiveness of your campaign. Although the visual design of a mailpiece is important, the most fundamental part of any mailing…

Mail

How to Qualify for Nonprofit Mail Rates

What is Nonprofit Mail? Nonprofit organizations want lower-cost postage, but not all will qualify. Organizations that wish to mail their USPS Marketing Mail at a lower rate must apply for and receive…

The Plus Podcast, Mail, Data, digital+post

16: The Next Big Thing in Mail Tracking is Here

Listen to Gary Seitz and Scott Campbell on the full capabilities of digital+post Mail Tracking, in this week’s episode of the Plus Podcast.…

The Plus Podcast, Case Studies, digital+post

15: How We Built a Winning Omnichannel Campaign

A few months ago, Michelle Toivonen, Director of Strategic Marketing at Midwest Direct presented to the Regional PCC meeting. She spoke about our nationally-recognized omnichannel campaign for a local…