The Plus Podcast, Data

35 & 36: The Power of a Partnership Data Review; Part 1 & 2

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

Marketing

Direct Mail Color Theory For Nonprofit Organizations

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

Digital Plus Post

Find Prospective Students in 5 Easy Steps

Retargeting with Direct MailImmediately begin to capture students who visit your site and target them with an informative postcard and online ads.  No email or home address required! (Yes, we can do…

Digital Plus Post, Case Studies

7 Tools for Successful Education Marketing

Finding new students for your school or university is mission-critical. Our seven digital+post campaign tools make reaching your prospective and current students in multiple channels EASY. Our…

Marketing

7 Tips For Writing More Engaging Social Media Copy

With each social media platform having its own unique post requirements and audience, it can be overwhelming to decide where to start when it comes to writing social media copy. Although the imagery…

Mail, Beginner's Guide

Beginner’s Guide to Marketing Mail

What is Marketing Mail?  Marketing Mail is a class of USPS mail that is used for promotional advertising such as advertisements, flyers, newsletters, merchandise, or small parcels.…

Mail

7 Facts About First Class Mail You May Not Have Known

When it comes to qualifications for mail classes and the best options for each mailer, the information out there can be a bit confusing, especially about First Class mail. The primary differences…