Choosing a Lettershop: Top 5 Traits to Pursue
It’s a given that your lettershop services partner should save you time, trouble, and have a positive impact on your costs. But what else should you look for, when choosing a lettershop?1) Customer…
Marketing
Connect with Customers in Micro-Moments
Everyone talks about a call to action. But a call to what action, exactly? It’s not always buy, buy, buy! Consumers want different things at different times during the purchasing cycle. And…
Better Mail Delivery & Postage Savings with Data Hygiene
Undeliverable-as-addressed. It’s a thorn in the side of mailers and direct marketers everywhere. And undeliverable-as-addressed (UAA) mail can appear to be tough to avoid, with 40 million-plus…
Marketing
Digital Marketing: pURLS 101
pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next…
Benefits of Intelligent Mail Barcodes
What is an Intelligent Mail Barcode? In early 2014, the IMb™ replaced earlier USPS barcodes including the POSTNET™, ACS™ and PLANET™ barcodes. The USPS's vision behind the IMb is focused on offering…
