data, mail, marketing

Midwest Direct: More Than Just Mail

In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…

5 Easy Steps to Get Reservations Now

It’s been a TOUGH year for the hospitality industry. Even if you managed to keep the cash flowing with take-out orders, rocking the patio or by offering deep discounts for your venue -- we know 2020…

Mail

How to Commingle Mail

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our "how to" series before reading…

Beginner's Guide

Beginner’s Guide to Informed Delivery®

What is Informed Delivery®? Informed Delivery® was introduced by the USPS® in 2014 as an email channel paired with a household’s daily mailings. Since the launch, over 32 million people have opted-in…

Marketing, The Plus Podcast

44: How to Develop a Strategic Marketing Plan

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…

Digital Plus Post, Case Studies

Maximize The Impact of Your Real Estate Marketing

Finding new customers for your real estate business is mission-critical, and can be made easy with digital+post. Many real estate campaigns benefit from using a variety of touchpoints -- in fact, 80%…

Marketing, The Plus Podcast

43: Top 5 Marketing Mistakes You Can’t Afford Make in 2021

As we jump into 2021, many businesses will have to choose how to spend their marketing dollars very carefully. Over the last 20 years, I’ve seen more than my fair share of small to mid-sized marketers…

Beginner's Guide, Marketing

Beginner’s Guide to Finding Prospective Donors

Create a Prospective Donor Campaign Integrating Mail with Digital Channels and Get Results We’ve come full circle. For decades, the best channel to recruit prospective donors was through the mail.…

The Plus Podcast

Real-World Strategies and Tactics to Boost Fundraising

Learn 4 strategies to boost your fundraising efforts including omnichannel tactics, cloning your best donors with marketing attribution, and our favorite nonprofit case studies.…