Getting personas right is critical to your marketing and design efforts. Your marketing department needs to create personas to define prospects, sell more to existing customers and help the content team create content that will attract look-alike prospects to engage with your business. The UX design team needs personas to better understand the customer journey and to provide an experience that informs, engages and converts app or site visitors. By definition, all personas must be built using first-party data. Any other method amounts to just guessing. And your personas should be iterative. Every campaign is an opportunity to update and enrich your persona profiles. Learn how to build data-driven personas. …

Finding new clients for your automotive company is critical to your business. Our seven digital+post campaign tools make reaching your prospective clients in multiple channels EASY.  A simple mailing…

Move Your Automotive Marketing from "All Over the Place" to "All in One Place" with Our Digital Multi-channel Direct Marketing Campaign Finding new clients for your automotive company is critical to your business. Our seven digital+post campaign tools make reaching your prospective clients in multiple channels EASY. …

Inbound calls and SMS text messaging are some of the most common ways your buyers will use to reach you. If you're a bit behind and have not adopted this method of communicating, we can help you get started.…

Afford and manage multiple touches in multiple channels to appeal to, engage with, and drive new clients to your financial services business. We offer a solution that begins with mailing but adds…

Catch up on USPS announcements with Rich Gebbie, CEO of Midwest Direct. In this podcast, Rich shares some quick updates on USPS rate changes, the announcement that first class, presorted postcard sizes have been upgraded to 6x9", and the revised delivery standards for the coming 2021 holiday season. …

Finding new clients for your insurance agency is vital to your business, and can be made easy with digital+post. We have proven success with insurance companies running marketing campaigns using a…

I’ll cut to the chase. Nonprofits need to strategically plan and allocate their marketing budgets to get the biggest bang for their buck. Most of us know that those channels include email, direct mail, and.....well, the rest of the channels vary. Some do great with media coverage and others do better in social media. Given that email and mail are usually the two most important channels, what can you do to ensure you’re squeezing every last bit of marketing from those channels? …

Learn how Energy Providers can quickly stand up a marketing campaign. We call these campaigns digital+post -- and your campaign will target the prospective customers you have now and will grow your list of prospective customers with high-quality candidates. This campaign integrates two of our most popular martech products: Digital+Post and home IP targeting.…

Finding new customers for your retail business is mission-critical, especially with 4th of July and Labor Day sales just around the corner - and it is never too early to start preparing your holiday…