Mail

The Best Way to Save Money on Postage

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The…

Marketing

How to Do B2B Content Marketing

You can't walk past a group of marketers without hearing the phrase "content marketing" seven times.  That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…

Marketing, Mail

Graphic Design Game Changers

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

Mail

Correcting Myths about Commingled Mailings

What you don’t know about commingling mail can cost you time and money! The mail industry is complex, and navigating the USPS can seem intimidating - to the point of stopping a lot of marketers,…

Mail

Business Mail vs. Bulk Mail

Like so many mailing industry insider terms, business mail and bulk mail are used frequently … and frequently used together. And sometimes these terms are used interchangeably, though that’s not…

Mail, Data

What is Data-Enriched Commingled Mail?

There's a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers. Data-enriched commingled mail, and similar terms relating to data and…

Mail

Choosing a Presort Mailing Service

“Hi there Mr. Customer, Can we come get your mail, sort it, mail it faster and ship it as close to the final destination as possible, ensure you meet all postal regulations, and save you a lot of…

Mail

Choosing a Lettershop: Top 5 Traits to Pursue

It’s a given that your lettershop services partner should save you time, trouble, and have a positive impact on your costs. But what else should you look for, when choosing a lettershop?1) Customer…

Marketing

Connect with Customers in Micro-Moments

Everyone talks about a call to action.  But a call to what action, exactly?  It’s not always buy, buy, buy! Consumers want different things at different times during the purchasing cycle. And…

Better Mail Delivery & Postage Savings with Data Hygiene

Undeliverable-as-addressed. It’s a thorn in the side of mailers and direct marketers everywhere. And undeliverable-as-addressed (UAA) mail can appear to be tough to avoid, with 40 million-plus…