It’s a given that your lettershop services partner should save you time, trouble, and have a positive impact on your costs. But what else should you look for, when choosing a lettershop?1) Customer…

Everyone talks about a call to action.  But a call to what action, exactly?  It’s not always buy, buy, buy! Consumers want different things at different times during the purchasing cycle. And…

Undeliverable-as-addressed. It’s a thorn in the side of mailers and direct marketers everywhere. And undeliverable-as-addressed (UAA) mail can appear to be tough to avoid, with 40 million-plus…

pURLs are a smart way to blend traditional and digital communication channels in a powerful marriage of marketing tactics. Here’s what pURLS are, and why you should consider using them in your next…

What is an Intelligent Mail Barcode? In early 2014, the IMb™ replaced earlier USPS barcodes including the POSTNET™, ACS™ and PLANET™ barcodes.  The USPS's vision behind the IMb is focused on offering…