Mail

Direct Mail in One Minute

If you have 60 seconds or so, here's a broad strokes introduction to managing a direct mail campaign. Scrub it. Build a list from your subscriber base, or rent a list from a broker.  List hygiene is…

Mail

How to Avoid Duplicate Barcodes in Mailings

The Problem: Costly Duplicate BarcodesData departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning…

Mail

The Best Way to Save Money on Postage

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The…

Marketing

How to Do B2B Content Marketing

You can't walk past a group of marketers without hearing the phrase "content marketing" seven times.  That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…

Mail

How to Commingle Mail

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our how to series before reading…

Marketing, Mail

Graphic Design Game Changers

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

Mail

Correcting Myths about Commingled Mailings

What you don’t know about commingling mail can cost you time and money! The mail industry is complex, and navigating the USPS can seem intimidating - to the point of stopping a lot of marketers,…

Mail

Business Mail vs. Bulk Mail

Like so many mailing industry insider terms, business mail and bulk mail are used frequently … and frequently used together. And sometimes these terms are used interchangeably, though that’s not…

Mail, Data

What is Data-Enriched Commingled Mail?

There's a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers. Data-enriched commingled mail, and similar terms relating to data and…

Mail

Choosing a Presort Mailing Service

“Hi there Mr. Customer, Can we come get your mail, sort it, mail it faster and ship it as close to the final destination as possible, ensure you meet all postal regulations, and save you a lot of…