Marketing, Mail

Don't Ditch Your Holiday Print Ads This Season

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…

Marketing

Going Cookie-less: The Benefits of IP Targeting

Leave it to the internet to devise a way for us to hate what would normally be a favorite dessert of many: not warm, chewy in the center or made from a secret family recipe that goes way back, we’re…

Data

When Your Data Isn’t Working for You

As data experts, we frequently field questions about issues companies are having related to their data quality. The three most common we get are: 1. Why am I not getting a better response rate from my…

Marketing, Mail

3 New Ways to Combine Technology & Print

This week, Snap Inc. (it’ll always be Snapchat in our hearts) launched Spectacles: limited-quantity sunglasses that can record videos and directly upload them to your phone. It’s a brave move…

Mail

Mailing Services: Selection and Partnering Tips

This checklist should help you pick a mailing service provider (MSP) right for your needs. And there are a few tips on working smoothly with your mailing services partner as well. What does a mailing…

Mail

Direct Mail in One Minute

If you have 60 seconds or so, here's a broad strokes introduction to managing a direct mail campaign. Scrub it. Build a list from your subscriber base, or rent a list from a broker.  List hygiene is…

Mail

How to Avoid Duplicate Barcodes in Mailings

The Problem: Costly Duplicate BarcodesData departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning…

Mail

The Best Way to Save Money on Postage

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The…

Marketing

How to Do B2B Content Marketing

You can't walk past a group of marketers without hearing the phrase "content marketing" seven times.  That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…

Mail

How to Commingle Mail

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our how to series before reading…