Mail

The Best Way to Save Money on Postage

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The…

Marketing

How to Do B2B Content Marketing

You can't walk past a group of marketers without hearing the phrase "content marketing" seven times.  That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…

Mail

How to Commingle Mail

We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our how to series before reading…

Mail

Customers Love Our Detached Mail Unit (DMU)...

… Even though many of them have never seen it, and may not even realize it exists. A DMU is the technical name for an onsite USPS office, and having one right in the middle of our mail processing…

Mail

Pittsburgh Commingled Mail Capabilities Gets Boost

Our Pittsburgh facility is increasingly becoming central to our mail processing strategy, as our Pitt operations manager Sean, and his tech team, get a new toy to play with in the process. We've again…

Marketing, Mail

Graphic Design Game Changers

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

Mail

Correcting Myths about Commingled Mailings

What you don’t know about commingling mail can cost you time and money! The mail industry is complex, and navigating the USPS can seem intimidating - to the point of stopping a lot of marketers,…

Marketing, Mail, Data

Direct Marketing Glossary of Terms

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Mail

Business Mail and Bulk Mail: A Primer

Like so many mailing industry insider terms, business mail and bulk mail are used frequently … and frequently used together. And sometimes these terms are used interchangeably, though that’s not…

Mail, Data

What is Data-Enriched Commingled Mail?

There's a mailing term buzzing around the mail and print industry and we wanted to take a moment and explain it to our customers. Data-enriched commingled mail, and similar terms relating to data and…