Commingling is a process by which mailings from more than one company are combined to meet USPS discount minimums for quantity for mailings to targeted neighborhoods.…

How do you do a direct mailing campaign? From beginners to experienced professionals -- anyone who needs help creating and delivering a direct mail campaign should listen to our Direct Mail podcast. …

Listen to Sean Gebbie, President of Midwest Direct, describe the security measures and processes implemented to secure mail, and the power of using Seamless Acceptance and the USPS mailer scorecard to determine the quality of your mail service provider.…

With all the recent news about printed catalogs and mail making or breaking retail sales (Nordstroms, JJill), and the proven uptick in print response rates (averaging 5%), many marketers are considering adding -- or expanding -- their traditional channel offering with print.…

As a communications delivery company, we know how important it is for you to know when your messages have been delivered and what the response rates are.…

Mail enjoys one of the best response and engagement rates available in marketing today. However, it is also a demanding channel that requires expertise and experience to manage well.  Midwest Direct…

Ever wanted to understand your own data better? Need to know exactly when your marketing mail arrived (or didn’t) to staff up call centers or your bricks & mortar locations for a sale? Ever wondered…

Need to improve your data for better marketing? Listen to Gary Seitz, VP of Data and Analytics, describe how his team has helped accounts do better data management from the most basic requirements…

If you’re new to data (or you’ve got a lot of data that needs a lot of help), here are two basic checklists to help you get your data in shape for better marketing results and a lot less wasted…

Getting data isn’t the problem. Making sure it’s accurate and segmented to reach the right person and in the right channel — that’s a challenge. Tying engagement and sales rates back for source…