2019 USPS Promotion Program offers Mailers 2% Postage Discount  The following information is a partial reprinted from a document released by USPS. Learn more at  USPS Postal Pro. Download our 2019…

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…

Mail can be expensive, especially if you’re sending a lot of it. One way to avoid being spooked by postage prices is to use First Class presort services, commonly known as commingling. Presorting your…

Today’s print buyer wants the best possible value delivered with their campaign. Midwest Direct enhances our print partners with complimentary marketing services, expanded data, and deep dive analytic…

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it…

Don’t Miss Your Chance! Comment Now on Proposed USPS Marketing Mail Changes The United States Postal Service® (USPS® ) is receiving comments now until October 22, 2018 on the proposed changes of…

We’re coming to the end of our tradeshow season. This year was a blast and we were so lucky to be a part of five wonderful shows this year. We’re still looking forward to the Proforma Convention, but…

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it.…

Our Guest Blogger, Robert Koonce, became the Chief Development Officer for Boys and Girls Clubs of Cleveland in 2015. Since then he has seen the organization grow and thrive while helping kids around…

If you think you already know IP Targeting, learn how Targeted Display Ads are different from most of what is on the market today. Here’s how: We use geoframing — not geofencing. This goes beyond semantics.…