As a communications delivery company, we know how important it is for you to know when your messages have been delivered and what the response rates are.…

Mail enjoys one of the best response and engagement rates available in marketing today. However, it is also a demanding channel that requires expertise and experience to manage well.  Midwest Direct…

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

Ever wanted to understand your own data better? Need to know exactly when your marketing mail arrived (or didn’t) to staff up call centers or your bricks & mortar locations for a sale? Ever wondered…

Need to improve your data for better marketing? Listen to Gary Seitz, VP of Data and Analytics, describe how his team has helped accounts do better data management from the most basic requirements…

If you’re new to data (or you’ve got a lot of data that needs a lot of help), here are two basic checklists to help you get your data in shape for better marketing results and a lot less wasted…

Getting data isn’t the problem. Making sure it’s accurate and segmented to reach the right person and in the right channel — that’s a challenge. Tying engagement and sales rates back for source…

My summer internship at Midwest Direct was an experience that both excited and challenged me. As a marketing intern, I worked on things such as newsletters, social media, blogs, and tradeshow prep. …

We have had a busy few months powering through our tradeshow season. We were lucky to exhibit at multiple shows this year and had a blast at all of them. In case you missed us at any of these shows,…

At Midwest Direct, we have the team to get your mail projects out the door and to your clients quickly and with as few touchpoints as possible. If your mailings have gotten too complicated or…