If you’re new to data (or you’ve got a lot of data that needs a lot of help), here are two basic checklists to help you get your data in shape for better marketing results and a lot less wasted…

Getting data isn’t the problem. Making sure it’s accurate and segmented to reach the right person and in the right channel — that’s a challenge. Tying engagement and sales rates back for source…

My summer internship at Midwest Direct was an experience that both excited and challenged me. As a marketing intern, I worked on things such as newsletters, social media, blogs, and tradeshow prep. …

We have had a busy few months powering through our tradeshow season. We were lucky to exhibit at multiple shows this year and had a blast at all of them. In case you missed us at any of these shows,…

At Midwest Direct, we have the team to get your mail projects out the door and to your clients quickly and with as few touchpoints as possible. If your mailings have gotten too complicated or…

Who should participate? Mailers who want to qualify for a 2% discount in postage and will release mail between Sept 1 and November 30, 2019  If you’re mailing between September 1 and November 30th,…

The Challenge Midwest Direct, a provider of direct marketing services, recently expanded its product offering to include digital marketing techniques that when blended with personalized print…

The Challenge Due to continued growth, our client found it to be increasingly difficult to manage steadily expanding mail processing while meeting the Postal Service’s tight delivery deadline. The…

The Challenge Through multiple meetings and discussions with our client – a large, diversified financial services corporation headquartered in Pennsylvania – Midwest Direct determined that the…

The Challenge For nearly 30 years, Midwest Direct has picked up daily mail and provided Presort+ services to one of Ohio’s largest banks. While conducting our quality control audit on this customer’s…