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10: Here’s the Outbound Marketing Channel with the BEST Response Rate

Written by Michelle Toivonen Director of Strategic Marketing

Can you name the channel with a response rate averaging over 5% nationally? Can you define what exactly is an outbound channel versus an inbound channel? Better yet, do you know how to integrate your outbound marketing efforts with your inbound efforts -- and track the response rates so you can see the entire customer journey? We can! 

Listen in and learn more about the advantages of outbound marketing. Today’s outbound marketing includes new tools you’ve probably never used before. For example, did you know you can add in email to your audience through the USPS? These addresses are only available through the USPS and the emails are currently averaging over 60% open rate and about 20% response rate. Would you like to try display ads that are guaranteed to be seen by your audience and averaging 10% higher than the national banner ad click-through rate (CTR)?  You’ll learn how to use these high-value channels effectively for your best possible response rates and ROI. 

Launch this podcast and learn the new best practices for outbound marketing.

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Resources:

Informed Delivery 

Outbound Marketing

Retargeting with Direct Mail

Omnichannel Marketing

Display Ads vs. Targeted Display

Michelle Toivonen

Dana Fowler

 

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Listen on Apple Podcasts

Listen on Spotify

Listen on Google Play

Listen on Stitcher

Listen on SoundCloud

 

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To learn how we can help you achieve your marketing goals with our mailing, data, strategic marketing, email marketing, and online advertising goals, please contact us at info@mw-direct.com or give us a call at 1.800.686.6666.

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