digital+post
Seamless Tracking. Omnichannel Marketing. Better Results.
You’ve probably heard marketers are using direct mail more. That may have something to do with an overall 5% response rate! We designed digital+post to help marketers actualize great response rates and ROI by integrating additional channels with their marketing mail. Now you can send messages in mail, social media, Informed Delivery emails, and online display ads through one fully integrated campaign.
Our technology changes the exposure in your campaign from a one-time mailing to include email, and online display and retargeting ad exposure for up to sixty days. It’s an incremental improvement in your marketing power and helps you improve the customer experience while gaining much more relevant data to inform you on your buyer’s behaviors and insights into your customer journeys.
Revolutionize Your Direct Mail With OmniChannel Marketing Solutions
Use our integrated marketing solution to:
- Maximize the impact of your direct mail
- Enhance the overall results from your campaigns by 23–46%
- Seamlessly track the effectiveness of your direct mail
- Ensure that no lead is left behind with continued online exposure to the interested prospects who visit your website and leave without taking action
- Capitalize on the fact that there is a 74% increase in the chance that website visitors will convert after being retargeted with display ads
- Know that 26% of customers will return to a site through retargeting
Tie It All Together
Ever wonder how well your direct mail is working? Struggling to really quantify results and determine Return on Investment?
We designed digital+post to help marketers integrate and serve messages in mail, social media and with online display ads. This effectively doubles your marketing power as you improve customer experience while gaining much more relevant data to inform you on your buyer’s behaviors and insights into your customer journeys.
Download the digital+post booklet to learn what you can track with Midwest Direct, then give us a call to get started.
Mail Tracking
Now you can accurately prepare for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.
Informed Delivery
With Informed Delivery® integration, when you mail you can add a full color, clickable ad to replace the grayscale email preview sent to your audience by the USPS. You will also be able to see where Informed Delivery® emails have been opened (geographically)!
Call Tracking
Get live updates and recordings of every call you’ve received as a result of your direct mail campaign.
LeadMatch
You never knew who came to your website from your mailing... until now. Midwest Direct now has an advanced measurement solution able to track and measure the effectiveness of all media including direct mail.
Social Media Advertising
Keep your follow-up ads in front of their prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.
SocialMatch
Match the names on your mailing list with their Facebook and Instagram user accounts. Your target will receive the mailing and will be delivered the SAME message on their social feeds, even before they visit your website online.
Online Retargeting
If a prospect leaves your website without taking action, your ads will follow them using the Google Network and direct them back to your website.
Learn The Facts
Revolutionize Direct Mail with Integrated Marketing Solutions. We designed digital+post help marketers integrate and serve messages in mail, social media and online display.
