data, mail, marketing

Midwest Direct: More Than Just Mail

In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…

Data

Are You in a Bad Data Relationship?

As an avid fantasy football participant, I often hear experts warn to not “fall in love” with any particular player. Why? Because the attraction (i.e. infatuation) with that player, whether it’s due…