Midwest Direct 800.686.6666 - Broken Address Resolution Calculator

*This calculator is based on averages from actual Mailing List Address Resolutions processed at Midwest Direct. Calculator is to be used as a resource guide. Amounts will vary per project and mailing lists submitted for processing at Midwest Direct.

Please fill in all boxes and click the "Calculate Net Gain" button at the bottom of the screen.

	Please Enter Values Below	Broken Address Resolution (BAR) NOT APPLIED	Broken Address Resolution (BAR) APPLIED
Input the total number of addresses on your Mailing List

Percent of mail pieces that would be Broken ("undeliverable as addressed"-UAA) * the Midwest Direct undeliverable average is 9%

Total number of mail pieces that would be Broken ("undelieverable as addressed"-UAA)
Total number of addresses Midwest Direct can make deliverable (fix the "broken" addresses) *expected fix average is 40%
This would be your new quantity for mailing

Current Cost Per Piece of Mail
Input your production cost per mail piece
Input your postage cost per mail piece
Each mail piece (before or after Address Resolution) COSTS you

Compare your costs (without Broken Address Resolution and with Broken Address Resolution)


What are your intended responses from this mailing?
Please input your expected response rate (percentage %) from this mailing


Increased income by fixing Broken Addresses	$

This would be the dollar amount gained

Net Gain on Mailing Investment